Branding at Weill Cornell Medicine
- Style guide
- Collateral design
- Photography direction
Weill Cornell Medicine is in the midst of a major rebranding of the college. I'm extremely passionate about how important it is for any sort of business, whether it be for a state-of-the-art medical institution or a local bakery in a small town, to have a unique and cohesive identity. It has been exciting to be part of the extensive task of rebranding the website and its sub-sites and ensuring that everything including logos, copy, photography, color palette and iconography are recognizable as Weill Cornell Medicine. The new branding website includes everything that we have been enforcing over the past two years and is a great example of explaining the importance of the new brand to our audience.
The full website can be viewed at www.brand.weill.cornell.edu.